Trademark Myths
Think you know all you need to know about your business name? Think again.
Myth #1: Owning the domain name is a must for any business owner - but grabbing that URL does not mean that you legally own the name. In fact, if you go to buy that URL you’re in love with and it’s already taken - this should potentially be a huge red flag that you need to complete a proper trademark search before you start using that name. The only way to own the legal rights to a business name nationwide is to file an application with the USPTO.
Myth #2: You can wait to apply for federal trademark protection - but you’re potentially putting yourself and your business at high risk. Clearing a business name is very important before you start using it if you’re really going “all in.” Failure to clear the name ahead of time could mean a burdensome rebrand later - or even worse, a lawsuit.
Myth #3: Google is a great tool to see what else is out there, but the first place I check is the USPTO Register, then state-level trademark registrations, then business records, then website results…catch my drift? A quick Google check simply isn’t enough if you don’t know what you’re looking for.
If any of this was news to you - I get it. Us small business owners aren’t expected to know EVERYTHING from the get-go. But now that you’re here, you know what you don’t know, right?
Continue educating yourself about the things you may not know about the legal side of your business - especially trademarks! ™️®️
Join us on Sunday, February 14th at 10am PST for a branding basics workshop for business owners looking to protect their businesses. We’re talking all things TRADEMARKS! And we’re busting all the other myths you’ve probably believed all this time. You’ll walk away more informed than ever.
‼️ FYI: Spaces are limited and filling up. Plus - the recorded replay will be sent out to everyone that registers.
Let’s get mushy: self love means being self-aware about the things you don’t know - and taking action to take care of your business and brand. Link in Bio to Register!
PS - you know there’s always a surprise involved with my workshops! See you there!