Paid Promotions
Are you a...Business owner? Marketing consultant? Influencer?
If you are *at all* involved with the advertisement or endorsement of a product or service on social media or a website, you’ll need to be familiar with the FTC.
The FTC is the federal trade commission, and they regulate advertisements and marketing through the media. Their regulations will apply to you whether YOU are being paid to promote a product - or if YOUR BUSINESS is promoting your product
Make sure to check out the FTC’s Guidelines and how they relate to you if you are involved with advertisements/endorsements/promotions. You can very easily find yourself in violation of the FTC.
Failure to properly disclose an endorsement, making false advertising claims, or drawing misleading conclusions (even via a testimonial!) can get you in all sorts of trouble.
Need to run your an ad by me? Questions about the FTC? DM me
*Disclaimer* This post is strictly for informational purposes only and is not intended to constitute legal advice.