Testimonials
Your sales page may be beautiful, but it’s missing something big. Something legal.‼️⠀
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[File this in the saved folder, you’ll need it]. ⠀
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Testimonials from clients or customers are an extremely significant part of your customer experience. It shows buyers that you are trustworthy, great to work with, and/or that your products or services are high-quality and as-expected (or better yet – exceed expectations!) ⠀
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But if you’re grabbing testimonials without getting the proper permission from your customer or client, you’re doing it illegally. ⠀
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It is a *legal requirement* to get the proper permission from your customer to use their testimonial on your sales page or for sales in general. ⠀
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And FYI – a quick “do I have your permission” doesn’t cut it.
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Here’s some other ways your testimonials may be hurting you more than helping you (and if someone reports you to the FTC, may mean penalties in the thousand$$$). ⠀
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Fake testimonials. Always a no-no. Remember when @sundayriley got in trouble for this on Sephora’s site?
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Materially altering the testimonial. Only with permission, you can change around punctuation or non-material parts of the testimonial. But you can’t move around words or sentences or add things to make it “look better.”
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Telling customers what to say. You cannot tell your customer how to write the testimonial! Period.
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Paying for/giving out products or services for testimonials without disclosing it. The FTC has strict rules against this one.
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Reusing a testimonial you didn’t write and get specific permission to use. Can someone say...copyright infringement?⠀
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Using above-average testimonials that may mislead your potential customers. Did someone make $50k off a launch from your coaching help? AMAZING. But if this isn’t what your average client makes, you have to disclose this. Same thing goes with products. ⠀
Let’s protect those testimonials. ⠀
Grab my *brand new* Testimonial Release Template today! [Click the link in my bio > click “The Shop”] ⠀
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*Disclaimer: This post is strictly for general informational purposes only and is not intended to constitute legal advice.