Building Email List

...but build it LEGALLY. ⠀⁣⁣
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Let me whip out my “stern voice” for this one. ⁣⁣
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Just because you’re using [insert major email provider here: Mailchimp, ConvertKit, Constant Contact] doesn’t mean you’re off the hook for maintaining legally compliant email practices. ⠀⁣⁣
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(Trust me, if you could get legal advice on how to email properly for the $0-14.99 a month you’re probably spending on your email provider - I would tell you to run, not walk, to sign up). ⠀⁣⁣
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But your email provider isn’t babysitting you. Nor are they giving you legal guidance.⠀⁣⁣
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So that said, I got you. Here’s the biggest mistakes I see small biz owners making with their email marketing practices.⠀⁣⁣
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1. Not following the rules of the CAN-SPAM Act. This Act applies to you if you’re a biz sending an email to a consumer. (p.s. penalties are $16,000 *per email*). Common mistakes are:⠀⁣⁣
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• Deceptive email subject lines;⠀⁣⁣
• Not including a *clear* unsubscribe option;⠀⁣⁣
• Not including your full name as the sender;⠀⁣⁣
• Not including the sender’s physical mailing address;⠀⁣⁣
• Not getting valid, prior consent to send the emails. ⠀⁣⁣
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2. Not having a privacy policy to go along with your email opt-in. The minute you are collecting emails on your website homepage or a landing page, you’re collecting personal information. Which automatically means you need a privacy policy. (Required by law). Violations can cost you $2,500 per incident! (Grab your privacy policy template through the link in my bio!)⁣⁣
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3. Buying/Sharing email lists is a super risky endeavor. If you know that the email list you are purchasing/taking was collected 100% legally - that’s great. But now you’ll have to go through the checklist for yourself. If those email recipients have no idea who you are - that’s a huge red flag. Any emails you collect to put on your email list need to have been collected legally by *your* business. ⠀⁣⁣
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Want to learn more? Sign up for the Legalmiga® List - I’ll be doing a training on this soon! (link in bio). ⁣⁣
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*Disclaimer: This post is strictly for general informational purposes only and is not intended to constitute legal advice.