Influencer Marketing

Influencer marketing budgets are expected to rise among 65% of marketers in 2019. ⁣
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Whether you’re an influencer helping to sell a product - or a business looking to utilize an influencer’s help, the FTC (Federal Trade Commission) should absolutely be on your radar. ⁣
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The FTC is a federal agency with one goal in mind: preventing unfair competition (which includes advertising and marketing). So how does this trickle down to influencer marketing? ⁣⁣
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If you are a business owner
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No matter how small you think you may be, the FTC still applies to you! If you use influencers to market your product and/or services, then in your agreement make sure to require your influencer to disclose the advertisement. ⁣
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If you are an influencer ⁣⁣
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Make sure that you are making the proper disclosures when you are endorsing products and/or services on social media per the FTC’s guidelines. ⁣⁣
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If you have an endorsement contract/agreement with the business you are working with (which you always should!) make sure to adhere to any disclosure requirements. If there’s no section specific to this, *disclose anyway* to protect yourself. ⁣⁣
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Questions? Ask an FTC expert. ⁣⁣
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*Disclaimer* This post is strictly for general informational purposes only and is not intended to constitute legal advice.