Influencer Marketing

You know the phrase “the customer is always right”? Well according to the FTC, the *consumer* is always right. 🛍⁣
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The Federal Trade Commission is a federal agency with one goal in mind: preventing unfair competition (which includes advertising and marketing). So how does this trickle down to influencer marketing? ⁣
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If you are an influencer 🤳🏼⁣
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• Make sure that you are making the proper disclosures when you are endorsing products and/or services on social media per the FTC’s guidelines. ⁣
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• If you have an endorsement contract/agreement with the business you are working with (which you always should!) make sure to adhere to any disclosure requirements. If there’s no section specific to this, *disclose anyway* to protect yourself. ⁣
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If you are a business owner 👩🏻‍💼⁣
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• No matter how small you think you may be, the FTC still applies to you! If you use influencers to market your product and/or services, then in your agreement make sure to require your influencer to disclose the advertisement. As long as you’ve required them to do so in the contract, fault falls on them if they fail to disclose later on (aka breach of contract). ⁣
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Questions? Ask an FTC expert.
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*Disclaimer* This post is strictly for general informational purposes only and is not intended to constitute legal advice.